MY CRAFTS UTOPIA : WHAT STAND FOR BEYOND YOUR PURCHASE
by Montserrat Alvarez
HEIMAT ATLANTICA
is not just about creating a label, it is a project related with BEING AN ENTREPRENEUR, understanding that SOCIAL RESPONSABILITY AND ENTREPRENEURIAL INITIATIVE are intrinsically related.
From my point of view, Fashion must have a social & cultural responsibility so this project was born with the aim to PROTECT AND VALORIZE the craftsmanships from the Atlantic coast, working in a direct and in the closest way with the artisans in order to create a real value for them.
I always have believed in the importance of CREATING A MARKET, selling and buying is of first necessity in order to preserve the crafts themselves. Simultaneously to establishing this commercial exchange, we need to ENHANCE AND COMUNICATE ON THE VALUE OF THE CRAFTS and help the craftsman/women to CREATE A SYSTEM, not only for their business but also for the evolution of their techniques.
MEET BELOW SOME OF THESE INCREDIBLE PEOPLE
WE ARE WORKING WITH:
WE ARE WORKING WITH:
Celeste and her team of 9 artisans making the hand-woven reed baskets in Portugal
The "colareiras", shells necklace makers who gather the shells on the beaches and hand-embroidered our shells flowers and jewelry in O Grove (Galicia)
Mario, the scientific ceramist, and his apprentice making our new porcelain project in Ponte da Ulla (Galicia)
Idoia Cuesta, the master craftswoman, working with us in the leather hand-braided handles of the new bags in Lugo (Galicia)
Angel, the master goldsmith, making our new jewelry project and the 3 artisans working in his workshop in Santiago de Compostela (Galicia)
Marblan, the family garment company of 6 persons, making the dust bags in our home town, Pontevedra (Galicia)
2 family tanneries workshops : one in Ubrique and the other in Pontevedra making the exceptional work with the leather
Carina and Alberto, artisans working in my atelier, Pontevedra (Galicia)
