INTERVIEW IN CONVERSATION WITH FOUNDERS OF INBLOOM : FRIENDS WITH A PASSION

How did you get into the flower business? We are two friends with a passion: flowers and bring nature into people lives!

Which is your advice for people working in duo? If you want a successful partnership you need to set clear goals and establish mutual confidence. We also share tastes!

How did you develop your signature style? We love observing nature, our aim is to bring its wild harmony in our arrangements. 

Where do you look for inspiration? We find inspiration everywhere: art, fashion, traditions, landscapes, gardens… We love naturalistic gardens designed by Piet Oudolf.

What do you think are the new trends emerging into wedding flower world? Weddings play a very important role in our work. Our starting point is working the flowers in a very organic way, respecting their wild essence and trying to compose an idealized view of nature.

When it comes to wedding arrangement, it’s not just about aesthetics but also about how to transform the space and how this special moment of love genuinely changes people when they enter the room full of flowers.

What’s your favorite flower? There’s so much romance in flowers, it’s difficult to pick just one. All of them have something special… but maybe poppies and dahlias are among our favorite!

How do you weigh up the ethical challenges when it comes to fresh flowers? WE SUPPORT LOCAL SUPPLIER COMPANIES, AND WE TRY TO FOSTER A CULTURE BASED ON PROXIMITY AND SUSTAINABLE VALUES.

Photos ©Maria Carrera Blanco