PRE LAUNCH G BAG

With the aim of transforming and preserving specific know-hows from the Atlantic coast, HEIMAT ATLANTICA reinvigorates traditional Spanish and Portuguese craft with this avant-garde design from the New SS20 Collection.

Since the beginning, it has been part of the project to seek for craft’s evolution. With the new Cupid & G bag, we are breaking the boundaries of traditional Portuguese basket weaving, adapting this technique to design new shapes: the cylinder and the mini satchel bag.

The aim is here to achieve a hybrid object that integrates two very different universes, industry (leather) and crafts (reed). We overcame alongside our artisans, the challenge of sewing and assembling the leather with the reed in the new silhouette showing off the

incredible skills and level of technique of the tanneries of Ubrique in the south of Spain.